Regarding the Chinese calligraphy in our identity
As Asian art often has many layers, our graphic identity also has several layers.
We combined our name Healing Spring Acupuncture Center with the Chinese calligraphy representing Longevity.
This character has both the beauty and the vitality we seek for our patients and ourselves.
“Chinese calligraphy is unique in that it is a visual representation
or manifestation of qi.
When viewing a piece of calligraphy, it is not only the arrangement of brush strokes that determines its artistic value.
It is also the display of suppleness and strength (yin/yang), and the vital energy or qi that the artist has transferred into the art which makes it unique.
This is the same qi that flows through the qigong or taijiquan master, and the same qi that the acupuncturist manipulates to restore health in a patient.”
—with thanks to the Encyclopedia of Qi